Will AI replace Models?
AI reaches a large part of this job’s work.
41/100
High exposure
More exposed to AI than 68% of US workers.
- AI already used in
- 0% of the work
- As AI tools mature: up to
- 73% of the work
What the job involves
Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Within reach(6)
- Pose for artists and photographers.
- Record rates of pay and durations of jobs on vouchers.
- Report job completions to agencies and obtain information about future appointments.
- Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.
- Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions.
and 1 more
Out of reach(4)
- Follow strict routines of diet, sleep, and exercise to maintain appearance.
- Work closely with photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients to produce the desired looks, and to finish photo shoots on schedule.
- Assemble and maintain portfolios, print composite cards, and travel to go-sees to obtain jobs.
- Dress in sample or completed garments, and select accessories.
Also called
Fashion Model · Artist's Model · Model · Art Model · Figure Model · Studio Model · Clothes Model · Freelance Model
Related jobs
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics