Will AI replace Producers and Directors?
AI reaches a large part of this job’s work.
49/100
High exposure
More exposed to AI than 79% of US workers.
- AI already used in
- 23% of the work
- As AI tools mature: up to
- 71% of the work
What the job involves
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(7)
- Research production topics using the internet, video archives, and other informational sources.
- Study and research scripts to determine how they should be directed.
- Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.
- Compile scripts, program notes, and other material related to productions.
- Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.
and 2 more
Within reach(16)
- Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.
- Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.
- Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.
and 11 more
Out of reach(7)
- Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
- Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.
- Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
- Supervise and coordinate the work of camera, lighting, design, and sound crew members.
- Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers.
and 2 more
Also called
Television Producer (TV Producer) · Stage Manager · TV Producer · Director · Producer · Production Director · Radio Producer · Television News Producer (TV News Producer)
Related jobs
- Media Technical Directors/Managers29/100
- Art Directors45/100
- Media Programming Directors57/100
- Film and Video Editors47/100
- Talent Directors34/100
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics