Will AI replace Market Research Analysts and Marketing Specialists?
AI reaches most of this job’s work.
58/100
Very high exposure
More exposed to AI than 89% of US workers.
- AI already used in
- 62% of the work
- As AI tools mature: up to
- 92% of the work
What the job involves
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(8)
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
and 3 more
Within reach(4)
- Monitor industry statistics and follow trends in trade literature.
- Direct trained survey interviewers.
- Develop and implement procedures for identifying advertising needs.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Out of reach(1)
- Measure and assess customer and employee satisfaction.
Also called
Market Analyst · Market Research Analyst · Marketing Consultant · Marketing Specialist · Market Research Specialist · Ad Analyst (Advertising Analyst) · Ad Analyst · Government Business Development Specialist
Related jobs
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics