Will AI replace Search Marketing Strategists?
AI reaches a large part of this job’s work.
51/100
High exposure
More exposed to AI than 81% of US workers.
- AI already used in
- 44% of the work
- As AI tools mature: up to
- 100% of the work
What the job involves
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(16)
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
and 11 more
Within reach(20)
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Participate in the development or implementation of online marketing strategy.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
and 15 more
Also called
SEO Strategist (Search Engine Optimization Strategist) · SEO Strategist · Digital Marketing Strategist · Internet Marketing Specialist · Search Engine Optimization Consultant (SEO Consultant) · Digital Marketer · Paid Search Specialist · SEO Consultant
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What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics