Will AI replace Advertising and Promotions Managers?
AI reaches a large part of this job’s work.
52/100
High exposure
More exposed to AI than 83% of US workers.
- AI already used in
- 17% of the work
- As AI tools mature: up to
- 84% of the work
What the job involves
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(6)
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Analyze the effectiveness of marketing tactics or channels.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Plan and execute advertising policies and strategies for organizations.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
and 1 more
Within reach(19)
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Analyze marketing or sales trends to forecast future conditions.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
and 14 more
Out of reach(5)
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Represent company at trade association meetings to promote products.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Also called
Ad Director (Advertising Director) · Ad Director · Ad Manager (Advertising Manager) · Ad Manager · Classified Ad Manager (Classified Advertising Manager) · Promotions Director · Promotions Manager · Ad Executive (Advertising Executive)
Related jobs
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics