Will AI replace Public Relations Specialists?
AI reaches most of this job’s work.
79/100
Very high exposure
More exposed to AI than 100% of US workers.
- AI already used in
- 36% of the work
- As AI tools mature: up to
- 94% of the work
What the job involves
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(7)
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Write press releases or other media communications to promote clients.
- Coach client representatives in effective communication with the public or with employees.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
and 2 more
Within reach(11)
- Post and update content on the company's Web site and social media outlets.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
and 6 more
Also called
Public Relations Coordinator (PR Coordinator) · Information Specialist · Lobbyist · Marketing Coordinator · Press Agent · Public Relations Consultant (PR Consultant) · PR Consultant · PR Coordinator
Related jobs
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics