Will AI replace Writers and Authors?
AI reaches most of this job’s work.
85/100
Very high exposure
More exposed to AI than 100% of US workers.
- AI already used in
- 19% of the work
- As AI tools mature: up to
- 100% of the work
What the job involves
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(5)
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Plan project arrangements or outlines, and organize material accordingly.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Within reach(15)
- Present drafts and ideas to clients.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Vary language and tone of messages based on product and medium.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
and 10 more
Also called
Advertising Copywriter · Author · Copywriter · Freelance Writer · Writer · Biographer · Novelist · Playwright
Related jobs
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics