Will AI replace Advertising Sales Agents?
AI reaches most of this job’s work.
70/100
Very high exposure
More exposed to AI than 96% of US workers.
- AI already used in
- 14% of the work
- As AI tools mature: up to
- 95% of the work
What the job involves
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(3)
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Write sales outlines for use by staff.
Within reach(16)
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provide clients with estimates of the costs of advertising products or services.
- Maintain assigned account bases while developing new accounts.
- Process all correspondence and paperwork related to accounts.
- Locate and contact potential clients to offer advertising services.
and 11 more
Out of reach(1)
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Also called
Advertising Representative · Outdoor Advertising Leasing Agent · Advertising Account Executive · Advertising Consultant · Advertising Sales Representative (Ad Sales Representative) · Display Advertising Sales Representative (Display Advertising Sales Rep) · Advertising Agent · Ad Sales Representative
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What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics