Will AI replace Telemarketers?
AI reaches most of this job’s work.
55/100
Very high exposure
More exposed to AI than 86% of US workers.
- AI already used in
- 36% of the work
- As AI tools mature: up to
- 82% of the work
What the job involves
Solicit donations or orders for goods or services over the telephone.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(4)
- Explain products or services and prices, and answer questions from customers.
- Obtain customer information such as name, address, and payment method, and enter orders into computers.
- Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
- Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
Within reach(7)
- Record names, addresses, purchases, and reactions of prospects contacted.
- Maintain records of contacts, accounts, and orders.
- Answer telephone calls from potential customers who have been solicited through advertisements.
- Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
- Adjust sales scripts to better target the needs and interests of specific individuals.
and 2 more
Out of reach(1)
- Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
Also called
Telemarketer · Telesales Representative (Telesales Rep) · Telephone Solicitor · Telesales Rep · Inside Sales Representative (Inside Sales Rep) · Telemarketing Sales Representative (Telemarketing Sales Rep) · Telesales Specialist · Inside Sales Rep
Related jobs
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics