Will AI replace Public Relations Managers?
AI reaches most of this job’s work.
57/100
Very high exposure
More exposed to AI than 87% of US workers.
- AI already used in
- 18% of the work
- As AI tools mature: up to
- 90% of the work
What the job involves
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(4)
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
Within reach(14)
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Develop, implement, or maintain crisis communication plans.
- Manage communications budgets.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
and 9 more
Out of reach(2)
- Assign, supervise, and review the activities of public relations staff.
- Produce films and other video products, regulate their distribution, and operate film library.
Also called
Communications Manager · PR Director (Public Relations Director) · Public Affairs Director · PR Director · Public Information Director · Public Information Relations Manager · Publicity Director · Communications Director
Related jobs
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics