Will AI replace Agents and Business Managers of Artists, Performers, and Athletes?
AI reaches some of this job’s work, but most of it stays with people.
36/100
Moderate exposure
More exposed to AI than 57% of US workers.
- AI already used in
- 16% of the work
- As AI tools mature: up to
- 43% of the work
What the job involves
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Where AI reaches the work
The job’s main tasks, heaviest first, by how far AI reaches them.
Already happening(2)
- Keep informed of industry trends and deals.
- Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
Within reach(5)
- Arrange meetings concerning issues involving their clients.
- Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
- Prepare periodic accounting statements for clients.
- Hire trainers or coaches to advise clients on performance matters, such as training techniques or performance presentations.
- Advise clients on financial and legal matters, such as investments and taxes.
Out of reach(7)
- Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
- Collect fees, commissions, or other payments, according to contract terms.
- Conduct auditions or interviews to evaluate potential clients.
- Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
- Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
and 2 more
Also called
Booker · Literary Agent · Agent · Booking Agent · Talent Agent · Theatrical Agent · Advance Agent · Artist Manager
Related jobs
What these numbers mean
The score is the share of this job’s work, weighted by how important and frequent each task is, that AI could do in half the time: tasks an AI model could do alone count in full, tasks that need software built on AI count half.
“AI already used” is the share of the work in tasks where people are recorded using AI today. “As AI tools mature” counts every task AI could halve, with or without extra software.
The percentile compares the score with every job’s, weighted by how many people in the US do each one. Exposure means AI could change how the work is done, not that the job goes away. These are estimates for the typical job, not predictions.
Sources
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration
- GPTs are GPTs: Labor market impact potential of LLMs (task labels), Eloundou, Manning, Mishkin & Rock (2023), OpenAI and University of Pennsylvania
- Anthropic Economic Index: labor market impacts (task penetration), Anthropic
- Occupational Employment and Wage Statistics, May 2025 (national and metropolitan areas), U.S. Bureau of Labor Statistics